Intimissimi is welcoming the colder months with a new campaign starring none other than Kendall Jenner. Clad in the Ultralight with Cashmere boatneck top in Port Red, Jenner fronts the latest launch, making a case for the kind of winter wardrobe that puts comfort and style on equal footing. Now arriving in four new shades — Baltic Green, Purple Grape, Woodland Green and Port Red — the brand’s much-loved top is ready for a seasonal refresh.

Founded in 1996, Intimissimi has grown into one of the leading names in the lingerie and underwear sector. Its Ultralight with Cashmere collection, already available in a range of versatile shades including Black, Vanilla, Intense Blue and Toffee Brown, offers an answer to a familiar winter dressing dilemma: how to stay warm without compromising on style.

At the heart of the collection is Intimissimi’s Italian approach to design, where thoughtful craftsmanship meets a focus on feel. Naturally soft fibers are carefully selected to ensure each piece feels as good against the skin as it looks, making the collection an easy addition to the everyday wardrobe.

As Jenner demonstrates, the boatneck top more than holds its own as a standalone piece. Styled alongside the Pretty Flowers Lara Triangle Bra and Lace and Cotton ’80s Style Brazilian underwear, it takes on a more intimate, layered appeal. The result is a campaign that makes a compelling case for wardrobe staples with a little something extra.

Just in time for the kind of weather that makes staying under the covers all day seem increasingly appealing, Intimissimi offers a reminder that cozy and chic needn’t be mutually exclusive. Consider winter dressing sorted.