10 Of The Best Viral Fashion Moments of The Season

The looks and events that had us glued to our screens this summer.

Fashion and the internet: a delightful combination that we can’t seem to escape anymore. The good news is that it makes both areas even more fun to follow, react, and interact with. And some things are so unexpected, amusing, stunning, or breathtaking that we can’t help but comment, like, and share with the world. Here are some of our favorite viral fashion moments of the season so far:

Marc Jacobs’ return to NYFW

 After a season away from the official New York Fashion Week calendar, Marc Jacobs made a triumphal return with his Fall 2021 Ready-To-Wear Collection show at the New York Public Library. The show, filled with fun, voluminous body-length pieces, was projected on a loop on the facade of Bergdorf Goodman at 754 Fifth Ave. and marked a celebration of both Jacobs and the return of New York City itself. 

Balenciaga’s 50th couture collection

Balenciaga’s 2021 haute couture show was not only the label’s 50th couture collection but also marked the house’s return to haute couture for the first time since 1968 and the first couture collection creative directed by Demna Gvasalia. Needless to say, it was a major event, with nods to Cristóbal Balenciaga’s heritage and iconic designs with a contemporary twist. 

Balenciaga x Crocs

Though they were presented before summer officially kicked off, the Balenciaga Crocs had people losing their minds online. The partnership was introduced as part of the house’s Spring 2022 lineup, with two Croc styles in black, gray, and green options, including a stiletto version of the foam shoe. 

Kanye West’s Yeezy Gap Drop

Speaking of Balenciaga lovers – Kanye West had the fashion and music worlds alike buzzing with excitement with the very first drop of his YEEZY Gap line. The “ROUND JACKET,” a bright blue puffer, was teased by the rapper a couple of days before it was officially released. The item was followed up by black and red versions, which Kanye wore to Balenciaga’s haute couture show and at the first public listening party for his upcoming album Donda

Jacquemus’ “La Montagne” show

Simon Porte Jacquemus made his first in-person show since the start of the pandemic a colorful event starring names like Kendall Jenner, Bella Hadid, Jill Kortleve, and Adut Akech, who modeled bright designs inspired by trek and skiwear. Titled “La Montagne,” the show was set in a film studio just outside of Paris, only revealed on the presentation date. 

Bella Hadid’s golden lungs

Photo via Instagram/@bellahadid.

Bella Hadid also starred in another great fashion moment at the 74th Cannes Film Festival, to which she wore a slim, long-sleeved black dress paired with an eye-catching golden necklace shaped like a pair of lungs covered in rhinestones over her chest. The dazzling look was presented in Schiaparelli’s Haute Couture Fall 2021 collection. 

The Moschino Musical

Following his successful stint behind the cameras for Autumn/Winter earlier this year, creative director Jeremy Scott presented Moschino’s Spring 2022 collection with another short film – this time in the form of a delicious musical. Lightning Strikes: The Moschino Musical starred Scott’s longtime friend and muse Karen Elson as a daydreaming waitress in a colorful adventure. We can’t wait for the sequel!

Burberry Hero campaign with Adam Driver

Burberry’s new Hero fragrance for men launched with a campaign starring none other than Oscar winner Adam Driver. In the promotional video, the actor runs into the ocean, where he swims with a horse and is later revealed to have become a majestic centaur. The internet was living for the epic storyline. 

Saint Laurent’s architectural set

For its romantic Spring/Summer 2022 presentation, Saint Laurent took us to Venice, Italy, where models glided through a kaleidoscopic mirror structure surrounded by and filled with green plants. The installation, titled “Green Lens,” was made by artist Doug Aitken and specially commissioned by creative director Anthony Vaccarello for Saint Laurent as part of the Biennale of Architecture. 

Valentino’s dreamy couture show

After a year inside, Valentino’s vibrant haute couture collection was more than welcome. Creative director Pierpaolo Piccioli took inspiration from his favorite city, Venice, and its world of art. The show was set in the iconic shipbuilding yard of Venice and the few lucky in-person guests were asked to wear white, highlighting the looks even more. 

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