1017 ALYX 9SM x Swedish House Mafia: An Exclusive Capsule Collection Crossroads Fashion With Music

An invigorating collab merges the innovative aesthetics of 1017 ALYX 9SM with the rule-breaking DNA of the Swedish House Mafia group

Built on the undercurrent, the brand 1017 ALYX 9SM is joining forces with electronic music act Swedish House Mafia—Steve Angello, Sebastian Ingrosso, and Axwell—to release their latest capsule collection. Blending their creative influences and subversive approach, the two are zeroing in on craftsmanship, technique, and sustainable fabrication. By uniting technical innovation with human emotion, the capsule merges the innovative aesthetics of Matthew M. Williams’ 1017 ALYX 9SM with the rule-breaking DNA of the Swedish House Mafia’s trio, prompting a unique collaboration at the crossroads of fashion, design, and music.

1017 ALYX 9SM shared, “The 1017 ALYX 9SM team is a big fan of the band and collaborating with them brought together the passion for fashion and for music the brand is built on with its unconventional approach to design, making this collaboration a perfect match for a meaningful connection.”

Focusing on key graphic elements from 1017 ALYX 9SM and Swedish House Mafia, the capsule remixes in an exclusive pattern combining the Alyx logo and circle A monogram with the cover art from Swedish House Mafia’s latest album “Paradise Again,” creating a new and exclusive graphic featuring a texture similar to the album cover art on a series of T-shirts and Hoodies. The T-shirts and Hoodies are garment-dyed or screen printed on Alyx’s ‘made in Italy’ signature styles. The hat features the Alyx signature lighter cap hardware along with the capsule’s exclusive graphics.

The 1017 ALYX 9SM x Swedish House Mafia will be available exclusively on Swedish House Mafia and Alyx Studio.

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