Red! Red! And more …Red! For this fall’s chosen lip color, red beckons in ultra-bright and subtle hues. With September in full throttle (and your air conditioner on bed rest), all things brisk and crisp are welcomed, prompting the latest in makeup hallmarks. Most profoundly, the latest and greatest picks for the season’s on-brand lip colors.

For sunny days and hot girl walks, deeper rouge pigments from scarlet and crimson to cerise and magenta may provide the perfect accent for fall fits. While for late-night escapades and spontaneous meetups in the LES, a relaxed scarlet or a hushed blush may supply the right amount of suave to light the match on all things bittersweet and abundant this season.

Dior
Rouge Dior – 763 RedRed

$44, Dior

Bobbi Brown
Luxe Lip Color – Retro Red

$40, Bobbi Brown Cosmetics

Yves Saint Laurent
The Bold High Pigment Lipstick – 1971 Rouge Provocation

$39, Sephora

Charlotte Tilbury
Matte Revolution – Walk Of No Shame

$34, Charlotte Tilbury

Ilia
Balmy Tint Hydrating Lip Balm – Faded

 

$30, Net-A-Porter

Laura Mercier
Petal Soft Lipstick Crayon – 302 Ella

$28, Sephora

Merit
Signature Lightweight Lipstick – 1990

$26, Merit Beauty

Nars
Lipstick – Gipsy

$26, Sephora

Make Up For Ever
Matte 24HR Liquid Lipstick – 442 Everlasting Scarlet

$25, Sephora

Fenty Beauty by Rihanna
Gloss Bomb Universal Lip Luminizer – Fenty Glow

$20, Sephora

Rare Beauty
Lip Soufflé Matte Lip Cream – Brave

$20, Rare Beauty

Glossier
Generation G – Poppy Red

$18, Glossier