24K Goldn Stars in sacai x Emotionally Unavailable Collab Campaign
The Scrabble-inspired collection combines fashion and wordplay.
Longtime collaborators sacai and Emotionally Unavailable have launched a Scrabble-inspired collection, with rapper 24K Goldn as their campaign muse. Goldn models a jacket in sacai’s classic M-1 bomber silhouette, updated with a Scrabble board design. On the back of the jacket, the two brands’ names, spelled in the iconic letter tiles of the board game, intersect. The Scrabble design plainly spells out the connection between them, cementing their history of collaboration on a beautiful garment.
Emotionally Unavailable co-founder KB Lee was inspired to create this collection, which includes a jacket, silk button-shirt, and trousers, while playing Scrabble with his niece and nephew. The nostalgic family game got him thinking about how its beautiful grid design might look on an outfit. 24K Goldn is the perfect model for this playful campaign, which has him posing, dancing, and throwing punches in front of an outdoor pool.
The creative collection offers a chance to dress head-to-toe in Scrabble garb – maybe it’ll even up your strategy at the next family competition. With a silk shirt and comfy jacket, it combines trendy loungewear aesthetics with the coziness of your favorite game-night PJs.
The collection will soon be available in sacai flagship stores, with a limited release on April 30 at 9 am PST/12 pm EST.