8 by Yoox Knows Every Hour

8 by Yoox Knows Every Hour

8 by Yoox Knows Every Hour

The shopping hub's new day-to-night Fall/Winter 2022/23 collection is coming in strong, so "Don’t Be Afraid to Fall"

The shopping hub's new day-to-night Fall/Winter 2022/23 collection is coming in strong, so "Don’t Be Afraid to Fall"

Text: Ava Manson

From sunup to sundown, clothing tells a story. Athleisure for a walk in the brisk morning air; neon suit and sequined top for a nighttime affair. Day and night—that’s the basis of 8 by Yoox’s Autumn Winter collection, Don’t Be Afraid to Fall. A capsule wardrobe for any time, any place, where self-expression is visual, and the weather is just an accessory.

Courtesy of Yoox

For Yoox, daytime calls for sporty activewear, but nylon and technical fabrics for utilitarian casual become trousers and knitwear when there are places to be. Earthy hues, floral patterns, and patchwork are part of the stylistic journey, at least while the sun is up.

Courtesy of Yoox

When the blue sky fades and the stars come out, it’s time to trade sweaters for clubwear. From maxi blazer down to platform boot, bold color takes over in neon seas of purple and fuchsia. Where daytime fits were effortless, post-sunset is time for careful calculation to keep you shining through the dark.

Courtesy of Yoox

From the one-stop destination for shopping hundreds of brands online, Yoox’s own 8 by Yoox is less than 5 years in the making, compared to the brand that launched in 2000. 8 by Yoox proudly follows the Infinity Product Guide, a series of 10 principles created by the Yoox Net-a-Porter Group (YNAP) to keep aware of their environmental impact, labor ethics, transparency, and more. In Don’t Be Afraid to Fall, all sweatshirts, 80% of denim and knitwear, and over 70% adhere to the guidelines for the Infinity Strategy, an initiative of YNAP with a 10-year sustainable vision.

Courtesy of Yoox

8 by Yoox’s Don’t Be Afraid to Fall is coming soon and will be available to shop online.

Credits: All Imagery Courtesy of Yoox

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