Universally flattering and a major confidence boost, a good red lip a must-have in every beauty arsenal. It instantly elevates every look, giving polish to jeans and a T shirt and adding drama to eveningwear. Whether you’re channeling your inner Marilyn or Rihanna, our picks will help you find that perfect red lipstick.

MAC Matte Lipstick in Russian Red

While Ruby Woo is probably the better known MAC red, Russian Red’s ($19) creamy formula is less drying than the latter, making your lips look smooth and supple. Its slightly deeper shade is ideal for every day wear.

Fenty Stunna Lip Paint in Uncensored

Rihanna’s pick of her liquid lipstick ($25) is a vibrant red that looks incredible on literally every skin tone. The doe foot applicator makes application simple for even the least experienced of makeup wearers.

NYX Liquid Suede Cream Lipstick in Kitten Heels

Infused with avocado oil and vitamin E, this luscious red ($7) conditions lips with intensely pigmented color given its price range.

Kjaer Weis Lip Tint in Lover’s Choice

If the gorgeous packaging isn’t convincing enough, the lip tint from Scandinavian-influnced brand Kjaer Weis ($33) is infused with sunflower oil and gardenia extract to keep your lips healthy. The product has buildable coverage to fit every occasion.

Rouge Dior in 999

This limited edition Valentine’s Day release edition of Dior’s signature satin-finish red lip ($39) is adorned with hearts, making it the perfect treat-yourself splurge.

Tower28 Shine On Lip Jelly in Spicy

If you hate the feel of lipsticks, clean beauty brand Tower28 offers a red lip gloss ($14) that’s actually pigmented. The jelly gloss can also be layered over lipstick for a bold sheen.

L’Oreal Colour Riche Creamy Matte Lipstick in Ruby Matte-gesty

Not feeling fire-engine red? Comfortable enough for all-day wear, L’Oreal’s creamy matte lipstick ($9.99) comes in a deep, lush hue that looks expensive, despite it’s price tag.

Pat McGrath Labs Mattetrance Lipstick in Elson 2

Described simply as “The Perfect Red,” this lipstick ($38) from legendary makeup artist Pat McGrath is richly pigmented and lightweight. Its slightly warm undertone makes it a great option if blue-based reds wash you out.