Rihanna is officially the new muse of J’adore in new campaign shot by her longtime friend and collaborator the esteemed Steven Klein.
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The Dior fragrance has returned to its origins of embodying a golden dream that has been offered to women for 25 years, with Badgal herself being a lover and avid wearer of the iconic fragrance.
In an official press release, Dior poetically expresses this new relationship as, “The story of a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume. Among the golden hues of Versailles, she is a queen who resists all classification, the radiant incarnation of triumphant femininity. The hall of mirrors is her catwalk. The grand canal her stage. Absolute Diorness.”
Rihanna has previously collaborated with Dior for a sunglasses line as well as the star of the fashion house’s 2015 Versailles campaign (also shot by Klein himself). And if this teaser is giving anything, it’s giving Rihanna only continues to be the fashion moment. That’s the tweet.
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