A Blooming MSGM for SS19

A Blooming MSGM for SS19

Designer Massimo Giorgetti plants all the right seeds this coming spring season.

Designer Massimo Giorgetti plants all the right seeds this coming spring season.

Text: AJ Longabaugh

As one of Milan's most exciting young brands, MSGM flirts with florals and its infectious essence for the spring/summer 2019 season. Designer Massimo Giorgetti keenly thrives off allowing his natural sense of knowing what the kids currently want and elevating it to an even higher next level.

For SS19, the designer dives head first into loudly floral prints, manipulating the multi-hued garden fabric into jackets, dresses, pant suits, and more. Bouncing off the saturated base he establishes, Giorgetti selects his own prime colors to steer the collection for one part to the next and then again to the next. After transitioning from florals to tie dye, the collection comes full circle as a trio of feathered swept cocktail dresses close out the runway, a fresh new look at the designer continuing to dabble into realms beyond the category of streetwear.

Massimo Giorgetti's presence in the Milano fashion scene has become a staple that the community craves and uses to inspire others to look at a little bit further into what and how they are consuming. This spring, don't be surprised to see a surge in the amount of times you see MSGM stamped on something someone is wearing next you. Trust us.

Check out some MSGM's SS19 collection below!

Credits: IMAGES VIA VOGUE

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