Menswear brand launches immersive installation at Paris Fashion Week

A-COLD-WALL* certainly knows how to make an entrance. At Paris Men’s Fashion Week, the menswear brand highlighted its intimate essence with a two-day immersive installation, offering visitors a look at their Spring/Summer 2023 release. All-white walls and an oversized skylight were the backgrounds of the presentation site, an industrial warehouse where staggered garments hung from above. A digital experience is added to the museum-like space, completing the pop-up with multi-sensory touch.

At the root of the brand’s ethos is functionality, a quality blended with self-expression to create bold looks through abstract graphics, vibrant colors, and experimental dye techniques. From paint stains to hand-washes, the line explores the effects of human touch, paying unwavering attention to wearability and comfort.

The looks themselves are versatile in nature, walking the line between performance and loungewear. Breathable fabrics and adjustable waists meet multi-colored coats and jerseys to create looks with all-day durability, crafted to withstand season upon season of wear.

Rustic tones mixed with bouts of neon fill nearly every silhouette, from crewnecks and vests to tech pants and knits. Complete with sharp lines and asymmetry, the collection flaunts the brand’s strength in innovation and duality.

A-COLD-WALL* Spring/Summer 2023 collection marks the debut of the brand’s collaboration with Timberland and the continuation of their Dr. Martens partnership.



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