Starring Nara and Lucky Blue Smith alongside their three children, SKIMS unfolds an intimate portrait of family life. The brand’s latest Holiday 2025 campaign introduces the SKIMS Holiday Shop, a curated selection of cozy classics and festive styles.

“I love how our holiday campaigns bring families together, and this year I’m thrilled to spotlight Nara and Lucky Blue Smith and their kids,” says Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “Their natural warmth and joy really shine through, and the Holiday Shop captures that same effortless comfort and festive spirit for everyone.”

Courtesy of SKIMS

The collection includes cotton rib underwear and sleepwear for everyday comfort, soft cotton fleece loungewear sets, and unisex pieces like slippers, robes, and sleep masks that make staying in feel luxurious. For a touch of subtle allure, the Romance Lace, Fits Everybody Lace, and Silk collections bring a layer of sophistication, while statement pieces such as the Ultimate Rhinestone Push-Up and Feather-Trim Loungewear add a sense of celebration to the season.

Courtesy of SKIMS

To Nara and Lucky Blue Smith, the collaboration reflects the essence of their family life during the holidays. “The holidays for us are about slowing down and making the ordinary feel meaningful,” says Nara. “We spend so much time at home with the kids this time of year, and these pieces are perfect for that. They’re soft, beautiful, and easy to live in.” Lucky adds, “Shooting this campaign felt really natural. It felt like a genuine reflection of how we spend the holidays, relaxed and together as a family.”

The SKIMS Holiday 2025 collection, now available at skims.com, celebrates connection in all its forms, offering a wardrobe for the most personal moments of the season.

Courtesy of SKIMS