Tiffany & Co. is beckoning in the holiday season, and it did so with an exclusive celebration at The Landmark, the House’s Fifth Avenue flagship. Joined by its newest brand ambassador, Amanda Seyfried, the evening was less Mamma Mia! and more Merry Christmas.

Guests, including Mikey Madison, Danny Ramirez, Jordyn Woods, and Louisa Jacobson, were welcomed by the iconic Fifth Avenue snowflake, illuminated in Tiffany Blue for the holiday season. Inside, even the cocktails embraced the festive spirit, while, for the third consecutive year, Tiffany brought its Bird on a Rock installation to life. First introduced in 1965, Jean Schlumberger’s extraordinary design has transcended time, remaining an enduring emblem of the House and an inexhaustible source of inspiration for generations of exceptional creations.

Making the occasion all the more special was Seyfried, who illuminated the installation by placing a Tiffany ornament upon the House’s distinctive Blue Box tree. The actress also stars in the short film You & Me, set between present-day New York City and a cherished holiday memory from the 1990s. The film forms part of Tiffany’s 2026 holiday campaign, Love Is a Gift.

At its heart, You & Me explores the idea that a gift from Tiffany & Co. is never simply something to be treasured in the present. Rather, it is something to be carried forward, passed between generations, and imbued with the memories, traditions, and connections that make it all the more meaningful.

There is a particular kind of anticipation in untying the ribbons of a Tiffany bag or tearing through the wrapping to reveal that unmistakable blue box. It is a moment that borders on euphoria. For generations, Tiffany & Co. has made objects worth giving, receiving, and keeping. This holiday season, the House offers a reminder that their value extends far beyond the moment of discovery. They are worth having today, worth passing down tomorrow, and worth sharing with the generations yet to come.