A Glimpse At H&M’s Latest Conscious Exclusive Collection
H&M’s new collection was made largely from fruit
Just like what we eat, the origin and production process of what we put on our bodies should be transparent. Not only that, but most would be in favor of opting for materials that didn’t damage the environment or eventually end up as landfill. Surprisingly, but not quite, these two are interwoven and rely heavily on each other for the future of sustainable fashion.
One of the leading participants in sustainable high-street and affordable retail is H&M, which recently announced that their next project will be sourcing materials from the last place you’d expect. Orange peels, pineapple leaves, and algae are seemingly the next level up from things such as organic cotton and hemp that, although sounds better than the standard stuff, still isn’t ideal. Even faux fur and leather, which is made from plastic is straining the environment, as nearly 26 billion pounds of clothing will end up being thrown away in America alone, instead of being recycled.
H&M have in recent years started contributing to their part (however small) with their responsibility in regards to fast-fashion. Now, it seems as though they’ve had a real breakthrough that isn’t just in-store recycling bins. From faux leather, or Piñatex, from pineapple leaves cellulose fibers to faux silk made from the remnants of the peels after juice production to BLOOM foam or algae biomass, the clothing made from these materials will be available next month.
In an interview with Vogue, H&M’s creative advisor, Ann-Sofie Johansson, told the magazine “It’s so incredible to have the opportunity to work with all of these truly beautiful materials that show that fashion and sustainability must go hand in hand.” Adding that, “We have set a goal that by 2030, all of H&M’s materials will come from sustainable sources, and we believe that this is possible.”
See some of the looks below.