A History of Iconic Celebrity Perfume Ads

A History of Iconic Celebrity Perfume Ads

In honor of Britney Spears' new "Prerogative" fragrance.

In honor of Britney Spears' new "Prerogative" fragrance.

Text: Tess Garcia

Earlier this week, Britney Spears returned to the fragrance game with a teaser for an upcoming gender-neutral scent. Appropriately named "Prerogative," the pop maven's promotion of the perfume sent us spiraling into nostalgia for the days of butterfly clips and low-rise jeans.

From Beyoncé to Bieber, the delightfully cheesy fragrance ad was practically a rite of passage for every early 2000s star (extra points if the packaging included a removable charm). Though Spears' "Prerogative" will undoubtedly be more modern than her previous forays into the industry, we're thoroughly enjoying our trip back through celebrity endorsement time.

Check out some of the most unforgettable perfume ads of the 21st century below — we know you have at least one of these stashed away next to your old Password Journal.

1D took it to us senior photo-style with this one.

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