Buckle Up, Burberry's New Era Has Begun

Buckle Up, Burberry's New Era Has Begun

Designer Riccardo Tisci reimagines the iconic print.

Designer Riccardo Tisci reimagines the iconic print.

Text: AJ Longabaugh

Today, acclaimed designer Riccardo Tisci has unveiled his reimagined print of the iconic Burberry staple.

The first update in nearly a decade, the renovated logo, titled the "The Thomas Burberry Monogram" is an exciting shift and preview as Tisci's debut Burberry collection will hit the runway next month.

Designed as a collaboration, Tisci enlisted the vision of British art director Peter Saville who has also worked with Yohji Yamamoto, Jil Sander, and Calvin Klein who updated their logo with the arrival of Raf Simons. Appearing as the face of all advertising campaigns and channels, Tisci is alive and well and is already leaving his mark on the iconic heritage brand.

Buckle up, and peep the fresh new logo below!

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Thank you #petersaville #newera

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