Oh, to be in the same room as two iconic French brands, countless celebs, and bottomless cocktails. On April 21st, Balmain and Evian celebrated the inauguration of their second collaboration via two star-studded parties, and it didn’t disappoint. Taking place in New York, Paris, and Los Angeles, Balmain, and Evian hosted three of the world’s exclusive parties in one night.

In celebration of the Balmain x Evian ready-to-wear capsule collection, the evening was full of fashion-forward innovation and guests. The collection is composed of both clothing and accessories birthed from a multitude of eco-friendly practices, materials, and innovations. Featuring an array of laid-back styles and Evian logo-inspired hues, this collection was designed for every city’s it-crowd. The aesthetics and messaging of the collection place an emphasis on the importance of sustainability in fashion. Through tees, bombers, hoodies, swimsuits, jeans, hats, bags, and more, the Balmain and Evian partnership creates a summer-worthy collection that inspires the wearer to have fun, and protect the planet in the process. 

In Paris, an event was held in the collection’s honor at the opulent Plaza Athénée in the heart of the city. Hosted by Balmain Creative Director Olivier Rousteing, this exclusive cocktail party saw famous faces like influencer Lena Mahfouf, model Chloe Lecareux, and choreographer Leo Walk in attendance. Guests discussed all things Balmain x Evian over decadent cocktails and even swooned over the first look at the limited-edition designs.

Meanwhile, in the city that never sleeps, the second event was held at the Balmain Madison Avenue store. The guest list included model Alton Mason and influencer Lily Chee. Enjoying music by DJ MIKKS, the NYC attendees experienced a night full of never-before-seen fashion, Evian beverages, and sweet treats from the Balmain x Evian cotton candy machine.

Days after the festivities, a third soiree occurred at the Rosewood Miramar in Montecito, California, where the Balmain x Evian capsule collection could be seen on full display. The exclusive launch party commenced a week-long pop-up at this location. Festivities included a Balmain x Evian pool and cabanas moment and a signature Balmain x Evian cocktail. You just had to be there.