A Progressive Masculinity Found In Hermès’ New H24 Fragrance and Skincare Lineup

Imbued with captivating breadth and intensity, the H24 perfume is the perfect addition for the modern epicurean man.

On August 24th, French luxury house Hermès will be extending its latest H24 collection with a new perfume and three exclusive skincare products to construct a sophisticated grooming routine for the urban man. Echoing the many marvels and benefits of nature, the H24 skincare lineup sees a harmonious inclusion of high-tech skin care catered toward a  modern man’s pace of life. Powered in wonderous plant energy with a concentration of high percentages of natural origin in each product, the assemblage positively compliments all skin types that are in need of a reconfiguration with the natural world. Conceptualized with perfumer Christine Nagel, Nagel crafts a delicate interplay between nature and technology that evokes the signature scent in the H24 fragrance–as the vibrant energy of H24 perfume goes down the road less traveled for a pathway into an elegantly masculine balance of contemporary and classic.

“I plunged deep into woodland, where moss grows in the shade of the trees and young shoots draw strength to develop their fibres and roots,” says Nagel. “I picture the small, fragile shoot that was my inspiration for H24 becoming part of this powerful and enveloping natural environment. It starts to change, gaining in woodiness to become a more deeply rooted and intensely green plant.” With the fragrance encased in a chiseled glass bottle designed for H24 by Philippe Mouquet, the lineup as a whole asserts power without ostentation, catering to all the many perspectives of a modern man.

H24 Perfume Eau de Parfum ($137, Available August 24th on Hermes.com)

H24 Hydrating and Energizing Face Moisturizer ($70, Available August 24th on Hermes.com)

H24 Anti-Pollution Energizing Face Mist ($50, Available August 24th on Hermes.com)

H24 Face, Body and Hair Cleansing Bar ($39, Available August 24th on Hermes.com)

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