A Synthesis On The Street: Gucci Vault Reveals The Palace Collection
An improbable brand union emerges as Palace x Gucci epitomizes fashion without hierarchy, liberated and democratic.
At a meeting point of sensibilities, Gucci’s Creative Director Alessandro Michele invites Palace Skateboards and co-founders Lev Tanju and Gareth Skewis to a dichotomous melding of the distinct personae of the luxe fashion house and the London streetwear brand. Celebrating Gucci’s experimental journey, Vault, the house leverages its freedom where diverse narratives take shape and reverberate in all directions, fostering dialogues and forging relationships with those who approach it. The Palace x Gucci collection not only overcomes what seemingly is a clash of worlds but unpacks the obsessions and meanings that unify the two brands in a single aesthetic.
Inspired by Palace’s back catalog and Gucci’s undeniable cross-generational influence on youth culture, the collection focuses on the street – a place of fascination for Alessandro Michele. Being a defining underground force of men’s fashion since 2010, Palace echoes Gucci’s heritage and legacy through a range of pieces that hybridize the creative universes of the two – inherently Italian, boldly British, translated anew. The collection fuses the road, the rodeo, skate, and sport together in pieces that mirror the multifaceted identity of modern street culture, from soccer to house music to moto-riding.
Available October 21st, exclusively through Gucci Vault, the collection encapsulates gender-fluid clothing and accessories for all genders – – including Palace’s debut women’s ready-to-wear designs. Merging the aesthetic languages of each, the collection double-speaks Palace and Gucci. The power of the logo – a badge of belonging- centers the conversation between the houses, fusing the double-G of Gucci with Palace’s Tri-Ferg, materializing this cross-over of approaches. The Gucci Horsebit loafer – a staple of a 2000s club uniform – is reinvented, dancing a Palace ‘P’ charm, an emblem that also infiltrates Gucci’s iconic monogram canvas, in a literal overlap of identities.
With Palace’s staples all present – soccer tees, denim, tracksuits – Gucci’s heritage is also reimagined, duffles reshaped with the pyramidal form of the Tri-Ferg and the monogram recolored in bubblegum pink, camouflage, or baby blue. All aligned with coveted epitomes of high-end streetwear, such as the shearling jacket or the two-piece motorbike suit, as well as with unexpected collectibles.
For the first time since its inception, Vault will also be taken offline and IRL, assuming physical form through pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok, as well as takeovers of Palace stores in London, New York, Los Angeles and Tokyo, the first time the brand has ever allowed another creative to reconfigure these cult destinations.
Filmed by Max Siedentopf, the campaign film captures surreal scenes, impossible exchanges – humanity, aliens, the real versus the unreal – a sense of out-of-your-worldness that fortify this unexpected and improbable brand union. Here, under the remit of Palace Gucci, separate universes unite, hiding easter eggs and unpredictable appearances while allowing us to discover our anomalous affinities.