A Victory For Louis Vuitton In Rio

A Victory For Louis Vuitton In Rio

See The Highlights Of The Louis Vuitton Cruise 2017 In Rio de Janeiro

See The Highlights Of The Louis Vuitton Cruise 2017 In Rio de Janeiro

Text: Grace Walker

With the Olympics just around the corner, Rio de Janeiro rests in a state of anticipation—somewhat trembling, stuffy and unsettled. The eye of the world has been on the city for the past year, whether it be focused on a crumbling economy or menacing Zika virus, both sadly shadowing the city’s inimitable buzz. The city also, however, played host to the Louis Vuitton Resort 2017 yesterday, reigniting the notoriously care-free Brazilian spark, albeit momentarily.

Hosted at Oscar Niemeyer-designed Niterói Contemporary Art Museum, an architectural marvel perched on a cliff, the show delivered a magnetic rainbow of striking designs and eye-catching tones. Playing tribute to the city’s artful culture, the collection popped in vivid colors and ruffled accents, each look sharpened with an athletic edge. The silhouettes skewed sporty, with asymmetrical hems, peek-a-boo cutouts and lightweight layers.

Undoubtedly, the sporty flavor of the collection marks designer Nicolas Ghesquière’s most athletic work for Louis Vuitton. After confirming he was initially inspired by the upcoming Olympic games, he added “I never forget that I’m a foreigner, so I’ve also brought Paris here… I think what defines our time is that women want to look sophisticated and they want casual sports clothes—those are the two big obsessions.”

So, amongst electric innovations, there were the inevitable Parisian-chic pieces in the form of straight-cut black coats and trademark handbags. The classic Twist is now available in tropical colors, and a new style, the Pliage, boasts almost a foot of fringe. If that isn't exciting enough, the designer proudly reported that the boombox bags can now play music, thanks to advanced technology.

As a production, the show was a whirling galaxy of youth, sport and artistic optimism, with hints to South-American playfulness. Not to mention, a string of notable celebrity appearances (along with an ideal watercolor afternoon) putting Rio and Vuitton collectively in the spotlight, for all the right reasons.

See the highlights of the show below.

Alicia Vikander
Liu Wen
Tao Okamot


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