Hailey Bieber, the mogul behind Rhode, has gone from her Summer 2022 skincare debut to a beauty powerhouse whose cult-favorite Pocket Blushes and Lip Contours now fill – or fly off – Sephora shelves in the US, UK & Australia. Bieber returns to her skin roots to combat winter dryness and dullness with The Mask Set, complete with a caffeine-packed face mask, a multi-peptide lip boost – laced up with a limited-edition headband.

The pièce de résistance, Caffeine Reset, awakens fatigued skin with hydration, suppleness, and radiance. The sculpting mask visibly firms and contours, perfect for morning rituals or a pre-glam revival. As the name indiscreetly suggests, its main ingredient is caffeine, reducing puffiness, while VBE (Vanillyl Butyl Ether) invigorates, peptides enhance radiance, and skin-firming poppy extract comes from poppy flowers.

Courtesy of Rhode

Rhode’s most salient ingredient is undoubtedly peptides, and Bieber has cleverly expanded her lip peptide offerings with limited editions – scented, unscented, and in a range of shades. She now presents the Peptide Lip Boost, a rich, balmy mask that visibly plumps lips instantly while enhancing volume over time.

Its indulgent formula blends four peptides with Konjac Hyaluronic Acid Complex, which gradually enhances lip fullness, VBE for a subtle, tingly sensation that amplifies volume, and smoothing amino acids moisturizing and softening lip lines.

To celebrate, Bieber organized a one-of-a-kind influencer getaway in Montana to highlight the new Mask Set. From branded jet skis and ski decks to personalized Rhode gloves and mugs, the meticulously curated trip has sparked excitement and drawn attention, with online waitlists already filling as beauty lovers zealously try to get their hands on the Mask Set and continue the peptide passion.

Courtesy of Rhode