The Croisette lit up with an unforgettable celebration aboard the super yacht This Is It—the after-party for Rocky’s much-anticipated movie premiere and another culturally resetting moment under his creative direction for the eyewear brand.

Docked just behind the Palais des Festivals, the luxury catamaran was transformed into a floating universe of style and sound. The evening began with a cocktail reception on deck, bringing together an ultra-curated guest list.

Leonardo Maria del Vecchio, A$AP Rocky, & Rihanna / Photography by German Larkin

Inside, the vibe evoked the charm of an old-school cinema, with meticulous touches like red uplighting, cigars, signature cocktails, and even popcorn. As the night unfolded, warm-up beats from Kelvin Krash set the tone, eventually giving way to an electrifying set by A$AP Lou.

On deck, Jeffrey Wright, Formula 1 driver Lance Stroll, Toni Garrn, Barbara Palvin and Dylan Sprouse, Paul Pogba, Diamant Blazi, Jameela Jamil, Kelly Rutherford, Theo Christine, Alex Consani, Romee Strijd, Stella Maxwell, Alton Mason, Evan Ross, Leomie Anderson, Shuzo, Ikram Abdi, Ryan Destiny, and a stream of other familiar faces mingled. As expected, some were already wearing custom sunglasses.

Photography by Stefano Guindani & German Larkin

The event marked the European debut of the Ray-Ban Wayfarer Puffer, A$AP Rocky’s latest redesign of the iconic silhouette. Now carrying an unmistakable New York edge, the Puffer drops in primary shades: red, white, black, yellow, green, blue, and pink. It’s a striking preview of summer’s must-have eyewear ahead of its official June launch.

Stay tuned for more from the Ray-Ban x A$AP Rocky collaboration.

Courtesy of Ray-Ban