PUMA x Formula 1’s newly appointed Creative Director celebrated his debut in style. The PUMA x F1® partnership initiated their first capsule collection at their new pop-up shop, designed by the musician, on November 17th at the FORMULA 1 LAS VEGAS GRAND PRIX 2023.
A highlight of the event, PUMA and A$AP Rocky created a 90-second content takeover featured on the Las Vegas Sphere, debuting a first-of-its-kind immersive human animation featuring Rocky himself.
In line with the location, the pop-up shop commemorated the collection in a motor-inspired atmosphere. Guests were offered the opportunity to shop the capsule, alongside a unique customization facet and live airbrushing from renowned Canadian graffiti artist Jessey Pacho, aka Phade.
It would not be an A$AP Rocky event without a guest appearance from his bae Rihanna, along with Black Eyed Peas founder and music icon Will.i.am. Attendees also enjoyed playful motor moments, stimulating music by DJ Franzen, and drinks from the Mercer & Prince pop-up.
Select items from the first drop of PUMA x F1® Designed by A$AP ROCKY are available to shop at puma.com.