In celebration of the Studio Pro launch, Beats unveils a new commercial spot directed by musician A$AP Rocky. Titled “Iconic Sound,” the short film is filled with easter eggs, including the “Don’t Be Dumb” Hotel and visuals inspired by his album “Testing,” complemented by surprise voiceover cameos. Stealing the show is A$AP Rocky’s latest track produced by Pharrell Williams, “RIOT (Rowdy Pipe’n),” teasing fans with a taste of his highly anticipated new album.

“I’ve been a fan of Beats since the beginning, so this has been a full-circle experience,” says A$AP Rocky in a statement. “I had a vision in mind for this project, and they provided the space for me to zone in and fully express my creativity.” 

The release follows Beats’ Wednesday rollout of its “Still Iconic” heritage video campaign, highlighting the brand’s legacy and evolution. Narrated by Beats co-founder Dr. Dre, the spot features an array of icons including LeBron James, Serena Williams, Eminem, Naomi Osaka, Colin Kaepernick, Bronny James, Sabrina Ionescu, Jalen Hurts, and more.

The Beats Studio Pro is now available in-store at the Apple Store and Apple.com for $349.99 (USD) in the U.S., Canada, France, and Germany in four premium colors: Black, Deep Brown, Navy and Sandstone.