Acne Studios Introduces the Musubi Bag Campaign

Acne Studios Introduces the Musubi Bag Campaign

GEN V

Acne Studios Introduces the Musubi Bag Campaign

Discovering the SS22 Musubi Bag through Talia Chetrit's lens

Discovering the SS22 Musubi Bag through Talia Chetrit's lens

Text: Colleen Rodgers

Acne Studios released a new interpretation of the iconic Musibi bag, this time photographed by American artist Talia Chetrit. The campaign comprises an intimate photographic series captured exclusively on male dancers’ bodies. 

Washington-born and New York-based photographer Talia Chetrit often explores themes of intimacy and sexuality in her photography. For this project, Cherit focuses on the male nude, specifically two strong male dancers, as she felt they represented the figurative qualities in the bags. Captured on a 35mm camera, The contrasting skin and leather provide a provocative effect to symbolize the strength and structure of the Musabi bag. 

Creative Director Jonny Johansson notes, “I have long admired the work of Talia Chetrit because she treats everything in a singular, very personal way. This project was her idea entirely – we just sent her some bags to photograph as she wished,” he says.  

These 100% cow leather Italian bags are offered in maxi, midi, mini, and micro in hot pink, white, black, and nude. inspired by the Japanese obi sash, the bags are complete with a twisted knot. For Spring/Summer 2022, it comes in two new shapes: a Musubi micro tote bag and a Musubi shoulder bag. The collection is now available in Acne Studios stores and acnestudios.com 

Credits: All images courtesy of Acne Studios.

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