adidas Originals Watches has launched three new models to the time-piece collection and gave V an exclusive look. The Fall/Winter 2019 campaign honors the hours creatives put into perfecting their craft. The new models are the physical embodiment of the time it takes to capture one’s goals.

Determination is measured by a lot of things but especially the time spent chasing a goal. The three-stripe brand understands that it takes 24 hours a day, 7 days a week, for 365 days a year to garner success. In addition to the new models, adidas will release a video each month that spotlights a creative from around the world.

The headliners of the campaign are the Archive MR2, District AL3, and stainless-steel iterations of classic pieces. The sole purpose of the watches isn’t just to tell the time in an aesthetically pleasing way – wearing the watch is a tangible reminder to chase your dreams #247365.