Adidas Originals x Superfly Celebrate Their Latest “Adilicious” Campaign
Adidas celebrated the Beijing-based Sichuan hangout, Superfly in their latest “adilicious” campaign.
The House Collective’s The Opposite House in Beijing announces Superfly’s selection as one of only 11 restaurants for global sports behemoth Adidas Originals “adilicious” campaign. Celebrating their cult status amongst Beijing’s youth scene, the collaboration sees Adidas Originals and Superfly work together to reimagine one of the brand’s iconic sneakers, with a limited-edition run of 880 pairs released on September 23rd. Superfly’s unique identity and strong community influence made it the clear choice for adilicious, the sole hotel restaurant picked. Both destination restaurant and urban social hangout, the eclectic Chinese bistro celebrates and elevates Sichuan’s buzzed-about “Fly restaurants” – casual eateries famously known for their delicious Sichuan cuisine and the go-to hangout place for locals.
Since its opening in 2020, The Opposite House’s Superfly has strived to create a locally-rooted experience that resonates with the global scene. As the “House of Art,” The Opposite House is a destination for the capital’s cultural trailblazers. Merging fashion and art in its DNA, The House features buzzed-about happenings from fashionable high tea that culls inspiration from the designers’ creation, to pop-up stores featuring sought-after luxury brands. In tandem with the unveiling of the collaboration with Adidas Originals, Superfly will house a creative installation at the restaurant from September 24th to October 24, 2022.
Essential to the partnership is the limited-edition sneaker drop, which draws on Superfly’s style concept, creatively combining retro elements with future ideas. As a restaurant known for its bold design, the blue and white squares patterned on the shoe nod to Superfly’s tiling, while splashes of orange-red mimic the terrazzo dining tables. Available locally in Beijing and globally through the Adidas Confirmed App now – and will retail at $128 USD.