Adidas Partners With Sporty & Rich To Instill Wellness

The joint capsule collection brings rest and replenishment to the forefront.

Health and wellness culture is on the rise, with $8 ginger shots available on every other block. We as consumers care more about our personal well-being, and markets have caught up. But what’s more refreshing than feeling empowered in your own skin? Sporty & Rich knows this well, employing a mission of self-care through luxury and leisure. In partnership with Adidas, the two designers have come together to drop a capsule collection celebrating the health of our individual beings. Combining the sportswear aesthetics of Adidas with the health-centered ideals of Sporty & Rich, the joint collection is perfect for anyone trying to look and feel their best. 

Image courtesy of Adidas x Sporty & Rich

Featured within the collection are several reimagined classic Adidas garments, including the classics Samba OG, Stan Smith, and Campus 80s shoes, designed to fit the wellness mission. Items are available in two colorways, each with a base of clean white but accented with opulent greens and burgundies. Check out the renewed Campus 80s, or a reinvented version of that classic Stan Smith. Each garment is composed of the brand’s iconic Beckenbauer Pique fabric and finished with an internal print of Sporty & Rich’s mantra: good health starts here. 

As is the Sporty & Rich style, the joint capsule collection also features an extensive photo campaign showing off the garments and their utility. Models are shown both in the shrouds of athleticism, as is the culture of Adidas, but also in their more leisurely stances. In this way, the campaign highlights exactly what the collaboration does well, combining the brute strength of Adidas with the health center of Sporty & Rich. 

Image courtesy of Adidas x Sporty & Rich

The capsule collection demonstrates a new side for Adidas, bringing sportswear in a new direction. Frequently, we think of athleticwear as the ornaments of competition beasts, and the perennial choices of gym rats. You don’t need to be an athlete to wear sportswear, though. With the rise of athleisure and the movement towards low-competition workout trends, it seems that sportswear may be moving away from its “sports” core. These garments are meant to empower you, to feel comfortable and freeing. By partnering with Sporty & Rich, Adidas is able to recognize this dual facet of athleticism.

Be sure to check out the launch on November 22 via CONFIRMED and

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