Exclusive: Alexander Wang x Adidas Is Out

Exclusive: Alexander Wang x Adidas Is Out

See the full campaign by Juergen Teller and buy the collection via a chatbox.

See the full campaign by Juergen Teller and buy the collection via a chatbox.

Text: Christina Cacouris

Update (7/28/2017): The wait is finally over. At 12:00pm Saturday, patrons of Alexander Wang will finally be able to scoop the collab's latest items, along with the reveal of the Juergen Teller campaign. The launch also comes fully equipped with images of product shots in full and codes to use the chatbox to purchase the new collection. Head to the corner of Greenwich & Clarkson St to see the full collection.

Alexander Wang loves a good rave. That's how he staged his AW17 collection, and that's how he's presenting the just-released teaser for his second unisex collaboration with Adidas Originals.

In the short film, bikers with balaclavas speed around town putting up posters with a number: 917-512-7715, before ditching their bikes and heading into a bass-thumping rave. It's not just a film narrative; the posters are going up around town, and Wang wants you to call in. Hacking the retail formula, New York's streets are going to become the store, where consumers will text or call the number to buy the clothes they want, using the product codes from the posters.

Look out now for the posters in New York. The collection drops in the city this Saturday, and globally on August 5.

UP NEXT

Panorama: Artists to Watch