Agent Provocateur Wants to Bring Out Your Inner Sun Goddess with the New June/July 22 Campaign

The new campaign shows that summer is always hotter in Agent Provocateur.

The season of Agent Provocateur is upon us. With temperatures rising, and the sun blazing, stripping down is the new way to keep cool. For the June/July 2022 campaign, Agent Provocateur embraces the heat and is empowering women to channel their inner sun goddess.

The new campaign focuses on the uniqueness and strength of their femme fatal community. From a sun goddess to a siren, the campaign uses different figures of female strength to showcase the new collection.

Starring a collection of iconic women, each figure showcases what it means to find your fire. From working out in a boxing gym to riding the salty ocean waves, to rollerskating around Los Angeles, each woman has their way of finding their fire. The collection aims to show that no matter who you are or what you do, Agent Provocateur is going along for the ride.

For the collection itself, Agent Provocateur uses bold lines, strong colors, and lavish fabrics to not only make you look good, but feel good. Don’t hide behind the bland, let your inner light shine through with these sensual and powerful new styles.

Creative Director Sarah Shotton says, “You define what hotness is – we want to show how lingerie can make you feel amazing and give you the confidence to make the summer your own, no matter what you’re doing.”


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