Alaïa Announces Pieter Mulier as New Creative Director

The significant appointment was announced today by Alaïa CEO Myriam Serrano.

Pieter Mulier was appointed as the new Creative Director of Alaïa today in an announcement by Myriam Serrano, Chief Executive Officer, effective immediately. The announcement sparks a new chapter for Alaïa, marking the first appointment of a new creative head since the 2017 passing of founder Azzedine Alaïa.


“It is my great pleasure to welcome Pieter into the Alaïa Maison,” said Serrano. “Through the creative prodigy and tenacious dedication of our dear founder Azzedine Alaïa, our Maison has been defined by a powerful vision of femininity and sensuality, which will forever set us apart.”


“Pieter stands out with remarkable technical talent and devotion to the craft, a sharp eye for construction and a sense of timeless beauty that is deeply ingrained in the creative approach of our Maison,” added Serrano. “He combines these qualities with keen intellect, true generosity and unwavering humanity, which fills me with the greatest confidence in his creative leadership and innovative powers. His appointment marks the opening of an important new chapter for our Maison as we jointly seek to carry the foundational values and distinctive style of Alaïa into the future.”


Mulier, who was most recently Global Creative Director of Calvin Klein, will make his debut at Alaïa with a Spring/Summer 2022 collection. The Belgian designer has previously worked for Raf Simons and Jill Sander, and was Design Director at Christian Dior.


“It is an absolute dream to join this prestigious Maison, its beautiful ateliers and its talented team,” said Mulier. “Always ahead of his time and open to all arts and cultures, Azzedine Alaïa’s powerful vision has served as an inspiration, as he always sought to give the necessary time to innovative and enduring creation. It is with this tremendous sense of admiration and responsibility that I will seek to carry forward his legacy of celebrating femininity and placing women at the heart of creation. I look forward to meeting the valued Alaïa clients and friends as well as the Alaïa Foundation, and to jointly shaping the future of this legendary Maison.” 

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