In a dark, creepy forest, something special sits buried in the undergrowth of the mossy floor—an Alexander McQueen bag, protected by the natural critters of the dark setting.

The incongruous visual comes from Alexander McQueen’s gifting 2021 collection, with a campaign film and sequence of stills by animation director Isabel Garrett, who draws us into the world of McQueen through stop motion and puppetry. Garrett is also a resident artist at The Sarabande Foundation, established by Lee Alexander McQueen to support creativity. 

The edgy yet luxurious codes of the house are woven into a short film advertising the holiday gifting collection, with thick moss, spindly birds, creepy beetles, spiders and snakes weaving in and around McQueen’s Curve Mini, Small Skull bag and Jewelled Flat Pouch. 

Available beginning October 25, the gifting collection features bags alongside jewelery with talismans and charms, meant to bring luck through vivid inspirations of flora and fauna. McQueen’s link with nature is ever-present through the collection, as well as Garrett’s short film: horse shoes, butterflies, pavé skulls and hearts populate the collection with polished gold metal and intricate hand carved engravings, set with crystals and pearls in a show of detail true to Alexander McQueen. 

As haunting as it is heavenly, this is the Alexander McQueen 2021 holiday gifting collection. Watch the short video by Isabel Garrett below and shop the collection now at Alexander McQueen stores worldwide and at AlexanderMcQueen.com.