Alexander McQueen Debuts New Collections With a Short Film

Alexander McQueen Debuts New Collections With a Short Film

Alexander McQueen Debuts New Collections With a Short Film

The film acts as a fashion show for the women’s SS21 and men’s Pre-AW21 collections

The film acts as a fashion show for the women’s SS21 and men’s Pre-AW21 collections

Text: Ahad Sanwari

In a world where nothing remains, Alexander McQueen and its fashion prevail. That’s the essence of the new short film that presents the newest McQueen collections.

Titled “First Light,” the film was directed by Jonathan Glazer, best known as the director of films like Under My Skin. The film presents this over-saturated world of muted tones and muffled sounds, where the only things that stand out are beige, black, grey, and white. And, of course, the new collections.

The film functions as a fashion show for the women’s SS21 and men’s Pre-AW21 collections. It comes at a time when most fashion shows have been relegated to virtual experiences and fashion houses have been able to experiment with more creative ways of presenting their work to the world. 

Both new collections boast a mix of tailored and knit fabric with puffed-up, extreme shapes. They prominently feature tailored jackets, leather, puffed sleeves, loose shapes that are cinched at the waist, tuille, and intricate detailing with either the accessories or with the work on the piece itself. They represent a coming together of the extravagance of volume and shape with more bare colors and patterns.

The new collections are available for pre-order on the Alexander McQueen website. Meanwhile, watch “First Light” below:

Credits: All images courtesy of brand

UP NEXT

What V Magazine Editors Want: Holiday Edition
See what these industry insiders are hoping to receive this holiday season.