Alexander McQueen Debuts Pre-Autumn/Winter 2022 Collection

“Process” invites 12 artists to showcase their talents inspired by the new collection.


Creativity, experimentation, and art are three principles that define the Alexander McQueen brand. For the Pre-Autumn/Winter 2022 Collection, Creative Director Sarah Burton channels those principles into her work. However, Burton does not tackle these objectives alone. She invites 12 artists to use their own talents to show what the Pre-Autumn/Winter 2022 Collection means. 

Cristina de Middel for Alexander McQueen

There is no limit to where creativity and inspiration can come from. It can be an object, an idea, a memory, anything. Burton challenges these artists to express their individual working practices using inspiration from the new collection. Each artist chose one look from the list of 30, and responded to the garments in their preferred medium.

Jackie Nickerson for Alexander McQueen

Ann Cathrin November Høibo, Beverly Semmes, Bingyi, Cristina de Middel, Guinevere van Seenus, Hope Gangloff, Marcia Kure, Jackie Nickerson, Jennie Jieun Lee, Judas Companion, Marcela Correa, and Marcia Micahel engage in a creative dialogue with the fashion house through their take on the new collection. All artists were given creative freedom over their work, and were able to use each look in whichever way they saw fit. The result is a rich, vibrant, and compelling connection between art, fashion, and Alexander McQueen. 

Ann Cathrin November Høibo for Alexander McQueen

Each work of art is set to be displayed alongside each selected look at a temporary installation. The installation showcases each artist’s individual approach to the challenge, and the different ways in which fashion and art interact. 

Guinevere van Seenus for Alexander McQueen

“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio. It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful. We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes,” said Burton. 


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