In a bold, pioneering collaboration marking a movement toward circular practices in the fashion industry, Alexander McQueen is partnering with Vestiaire Collective to announce a new “Brand Approved” program by Vestiaire, highlighting McQueen’s commitment to sustainable, durable luxury.

Alexander McQueen will be the first house to globally collaborate with the “Brand Approved” program, contacting a select group of clients to extend the offer to exchange their authenticated McQueen pieces for a store credit note. 

In turn, the pre-owned fashion site will process the pieces and give new buyers information about the authenticity and information of the piece, making them available for purchase on the “Brand Approved” page of the Vestiaire Collective app and website.

“Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models,” said Alexander McQueen CEO Emmanuel Gintzburger. “We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story. We hope many houses will follow because to have impact at-scale, we need to act collectively.”

The new collaboration marks a broad step in the right direction of fashion, reflecting a growing commitment to sustainability. The partnership brings together the ethos of durability and the elegance of refined luxury; Alexander McQueen garments, impeccably designed, are made to withstand the test of time. 

“There is an urgent need to address the way we currently produce and consume fashion,” said Vestiaire Collective Co-founder and President Fanny Moizant. “Vestiaire Collective’s ‘Brand Approved’ programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity.”

The commitment to a circular fashion schematic is visible across McQueen’s projects—in addition to the Vesitaire collaboration, the brand is going forth with its second round of fabric donations following the first scheme introduced by Creative Director Sarah Burton in 2019. By redistributing surplus materials, from womenswear taffetas to tailored menswear cloths, fabrics find new homes with creative young people in need, from university students to community education projects across the UK.

A new buying philosophy lingers on the horizon, and Alexander McQueen and Vestiaire Collective are leading the path towards it. To discover the collaboration, download the Vestiaire Collective app or visit vesitairecollective.com.