Amazfit — the global smart wearable brand — has released a line of GTR smartwatches amidst a pair of partnerships with  Copenhagen label Heliot Emil and New York brand Christian Cowan. Merging the worlds of fabrication and functionality, Amazfit offers a bevy of smart watches and bands fit for athletic activity and general everyday use. The brand”s newest smartwatches, the GTR 3 PRO, GTR 3 and GTS 3, continue that focus on innovation with a revamped outlook on the brand’s intersection with fashion.

During Paris Fashion Week, Amazfit teamed up with HELIOT Emil — the smart brand’s recently named Official Global Wearable Device Partner — to showcase its GTR line of watches. Immersed throughout the Danish brand’s technical designs and symmetrical silhouettes were Amazfit’s latest ventures: the GTR 2, GTS 2e and T-Rex Pro designs.

The new watches are designed to help consumers throughout their first foray into smart fitness. Not only undeniably stylish, the watches feature a self-developed BioTracker feature and a customized health evaluation for each user based on their specific health data.“We’re excited to work with HELIOT Emil on this partnership, as we share the same vision that fashion should be stylish, practical, wearable and useful,” Amazfit said in a statement. “Aesthetically, the partnership coupled with the GT3 series will represent a new generation of fashion forward consumers who value products that make their lives more efficient.”

Alongside its Parisian venture, Amazfit also announced designer Christian Cowan as it’s official Experience Consultant. Cowan, who recently made his in-person return at New York Fashion Week, has relied on the maneuverable and intuitive features of Amazfit watches in recent months.

The GTR3 and GTS3 Series are a natural choice for both intensive and leisure activity as the smartwatches incorporate comprehensive health and fitness monitoring with ultra-long battery life. “It’s been an incredible opportunity for me being appointed Experience Consultant with Amazfit. The timing was so perfect this season coming out of the real first fashion week since the pandemic happened,” Cowan explained. “I really had to up my game and the Amazfit GTR 3 Pro has been an integral part in the balancing act of my professional and personal life.”