Amber Valletta Fronts Proenza Schouler's FW18 Campaign

Amber Valletta Fronts Proenza Schouler's FW18 Campaign

The brand launches the supermodel into a surrealist American landscape.

The brand launches the supermodel into a surrealist American landscape.

Text: AJ Longabaugh

For the upcoming FW18 season, Proenza Schouler has launched what could easily be called the campaign of the season.

Enlisting fashion icon and supermodel Amber Valleta as the face of the campaign, Proenza Schouler's FW18 collection explores "the heritage of American craft through the lens of a voyager." Shot by photographer Zoe Ghertner, the selected imagery captures a surrealist American landscape, embracing the macramé, artisanal tie-dyed, and patchwork pieces of the collection and embodies the spirit of the outdoor freedom and wide open spaces.

Take a look at the entire Proenza Schouler, Amber Valleta campaign below!

Credits: IMAGES COURTESY OF PROENZA SCHOULER

UP NEXT

High Summer