It-girl and instantly iconic next-gen model, Amelia Gray is the next face of California-based fashion house, FRAME, shortly following their previous campaign with supermodel, Gisele Bündchen. The FRAME woman represents Los Angeles’ classic style and sophistication so they turned to the newest face of model off-duty style. Gray embodies Los Angeles, being born to two actor parents and raised in the city, so the pairing is only a natural evolution of the brand’s ethos.

The campaign is quintessentially Hollywood with the images shot in the iconic Chateau Marmont hotel by Erik Torstensson, Co-Founder and Chief Creative Officer of FRAME. Gray dons the FRAME garments, styled by Mel Ottenberg, in perfectly provocative ways, featuring Gray wearing nothing but the classic FRAME blue Slouchy Straight Jeans draped along her figure, alongside takes that feature easy shorts and bikini tops to show off stylish summer styles.