AMI presented their spring 2024 menswear collection during Paris Fashion Week and the looks from the show are sleek, sexy, and take us back to the 90s.

There is a clear progression from AMI’s past winter collection as many of the looks were comprised of grays, blacks, and taupes. Even in instances where creative director Alexandre Mattiussi opted for a pop of color like green or blue, he still maintains the 90s minimalist aesthetic by keeping them in a mutable pastel. 

Though AMI seems to be focused on sustaining the simplicity that distinguishes it from anything else, they still made sure to bring something fresh to the collection with the introduction of their first line of unisex sunglasses. In addition, the Maison also introduced a variety of bags like the Paris-Paris bag, the Paname-Paname, the  Voulez-Vous bag,  the Déjà-Vu bag, and the Grocery Bag.

This collection is meant for the everyday person to navigate life in the most chic way. “AMI is rooted in the real world, our clothes are made to be worn and enjoyed, to be mixed and matched, our collections are meant to live.”, the AMI explains. “Walking in the footsteps of what we did for the last Winter collection, I want to simplify the superfluous, so I can concentrate exclusively on the essential — and more specifically the collection, the wardrobe.”, Mattiussi continues.

The show was star-studded both on the catwalk and in the audience with French actor Vincent Cassel opening the collection and Halle Bailey and Noah Schnapp in the front row.

The show took place on the southwest border of Paris at the Tennis Club de Paris, a sporting facility meant to encapsulate the minimalist aesthetic that is so vital to the brand. With the electronic beats of I, Philipps that bounced through the gray industrialist space, the show created an atmosphere akin to what you would see in a 90s Berlin street. It’s a minimalism that translates into structured effortlessness and will stick with the brand for years to come.

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