It’s officially that point in the season when the annual brigade of campaigns and collections rollout day after day, detailing the roster of what’s about to be taking the streets to strut throughout the entire forthcoming fall season. And what’s emerged is that one throughline will reign as king: 90s trends are out and 90s style is in. And the era’s distinctive and sleek style shines bright in AMIRI’s AW 2024 campaign, starring former VMAN42 cover star Ashton Sanders, rising actor Seth Lee, and South Korean musician and songwriter Sunwoo.

In an exclusive statement to V, Creative Director Mike Amiri says, “We shot at the Palace Theater, an iconic Los Angeles landmark, to merge fashion and film – the perfect way to pay homage to Hollywood’s influence on the collection.”

Capturing the individual essences of this trio of talents was led by photographer Glen Luchford and stylist Ellie Grace Cumming, spotlighting each of their singular creative expressions through the lens of Hollywood’s nostalgic past, vibrant present and exciting future.

“Working with Glen and this dynamic group of talent brought this campaign to life— creating new AMIRI characters within our family of icons — truly infusing this collection’s unique energy,” details Amiri.

The portraits spark a sense of curiosity, glamour and leaving us wanting to know more – the core definers of the AMIRI spirit.