A hotel recalls 1970s Los Angeles. An aspiring actor straightens the razor crease of his tailored suit and runs lines under his breath. A producer moves down the corridor in a silk robe, espresso in hand, fielding calls before noon. By the pool, new icons cross in sparkling evening gowns.

Now, replace these characters with the stars you know from your screens: The White Lotus’s Michael Imperioli, Top Gun: Maverick breakout Danny Ramirez, actor-musician Malcolm McRae of Daisy Jones & the Six, joined by models Jordan Daniels and Heather Diamond Strongarm. All of them are stepping into heightened versions of themselves in AMIRI’s Spring-Summer 2026 campaign, set at the fictional Chateau AMIRI, California.

Captured by Hart Leshkina and Bon Duke, the campaign brings Chateau AMIRI to life in homage to the haunts and locales that shaped Hollywood’s modern mythology. The hotel becomes a cinematic crossroad, resembling the heart of the AMIRI collection—where the languid meets the dressed-up and the relaxed meets the refined, even as they contradict one another.

“Character is the starting point for everything I create, shaped by cinema—the soul of Hollywood. Our AMIRI campaigns have become spaces to explore this idea, creating immersive worlds of still and motion pictures where our collections come to life with new context and different stories,” said Mike Amiri. “Building on that universe we’re crafting, this season we welcome you—and a cast of true stars—into the Chateau AMIRI.”