Add hints of jasmine, rose and citrus, and you have Dior’s ​​J’adore Eau de Parfum. Both timeless and effortlessly seductive in scent, J’adore is an iconic fragrance known to many. It combines Ylang-Ylang and Turkish Damascus Rose essences with Jasmine Grandiflorum and Indian Jasmine Sambac, all to to create a fragrance that is “full of fruity and voluptuous sensuality.’’ 

In Dior’s newest J’adore campaign, the brand celebrates the perfume by casting a new set of J’adore women. Shot by Brigitte Niedermair, the campaign, titled “J’adore J’adore” is filled with gold details and a dark vignette—much like the bottle itself. It is full of poise and opulence, which encapsulates Niedermair’s talent as a photographer. Delicately cladded on the models, outside of their golden gowns, are phrases such as “Don’t Pretend” and “J’adore.’’

To add to the launch, Dior’s makeup creative and image director, Peter Philips, designed a collection of limited edition tattoos featuring the campaign slogan “Life is Not Black & White, Life is Gold’’ as an ode to supermodel Carmen Kass’ original 1999 J’adore campaign. As seen in the campaign, these tattoos will be available in limited quantities with select retailers. 

J’adore Eau de Parfum is available for purchase on Dior’s website. Explore the campaign below.