An Inside Look At Dior’s “J’adore J’adore’’ Campaign

An Inside Look At Dior’s “J’adore J’adore’’ Campaign

side-banner

An Inside Look At Dior’s “J’adore J’adore’’ Campaign

Dior celebrates ​​their J’adore Eau de Parfum with a new campaign shot by Brigitte Neidermeir.

Dior celebrates ​​their J’adore Eau de Parfum with a new campaign shot by Brigitte Neidermeir.

Text: Madison San Miguel

Add hints of jasmine, rose and citrus, and you have Dior’s ​​J’adore Eau de Parfum. Both timeless and effortlessly seductive in scent, J’adore is an iconic fragrance known to many. It combines Ylang-Ylang and Turkish Damascus Rose essences with Jasmine Grandiflorum and Indian Jasmine Sambac, all to to create a fragrance that is “full of fruity and voluptuous sensuality.’’ 

In Dior’s newest J’adore campaign, the brand celebrates the perfume by casting a new set of J’adore women. Shot by Brigitte Niedermair, the campaign, titled “J’adore J’adore” is filled with gold details and a dark vignettemuch like the bottle itself. It is full of poise and opulence, which encapsulates Niedermair’s talent as a photographer. Delicately cladded on the models, outside of their golden gowns, are phrases such as “Don’t Pretend” and “J’adore.’’

To add to the launch, Dior’s makeup creative and image director, Peter Philips, designed a collection of limited edition tattoos featuring the campaign slogan “Life is Not Black & White, Life is Gold’’ as an ode to supermodel Carmen Kass’ original 1999 J’adore campaign. As seen in the campaign, these tattoos will be available in limited quantities with select retailers. 

J’adore Eau de Parfum is available for purchase on Dior’s website. Explore the campaign below. 

Courtesy of Dior
Credits: Cover image courtesy of Dior

UP NEXT

Daniel Lee Leaves Bottega Veneta
The designer unexpectedly leaves the Italian fashion house after three years.