Always distinguished by their glorious feats, visionary temperament, and a desire to push back boundaries, Dior welcomes their latest olfactory surprise that escapes all the usual rules of composition, the J’adore Perfume, fronted by actress Charlize Theron. A pioneering attempt to challenge the conventional rules typical of perfume formulation. Conceived without a trace of alcohol, the J’adore Perfume is a highly concentrated potion made from simply water and flowers.

Noble and nuanced, Dior’s latest perfume venture signifies an icon capable of every lasting transformation and a floral choreography favorable to creative innovation. Their latest patented J’adore approach is not only an alchemy of the impossible but a game-changing approach in the world of perfumery. The iconic house revives the effusiveness that made it legendary, “C’est ça que J’adore!” Translating to “That’s what I love!”

Created by the innovative French perfumer, the icon followed the dream of renewing the very idea of a scent and opening an extraordinary field of possibilities. Only the house of Dior could dare to imagine a water-based perfume and then make this innovation happen. It was done for J’adore, the reigning fragrance, with all the audacity of which it is capable, and the pioneering soul that makes a difference. A composition that takes up the seemingly impossible task of not including alcohol in the formula but which nevertheless remains present and tenacious.

Thanks to the water, the traditional top-heart-base triptych disappears to make way for a composition that neither “diffuses” nor projects the classic, volatile top notes. It provides the surprise of an immediate fresh floral fragrance that melts into the skin, fully and entirely, faithful and tenacious. Alongside the adored flowers, a radiant new note of Neroli dispenses its comforting softness. Stemming from an exclusive partnership with the “Florapolis” domain, managed by Christelle Archer, this sweet Neroli is graced with facets that are simultaneously marine, lively, green, and smooth. Radiant and potent, it envelops J’adore perfume in unique floral nuances.