The Ferrari Spring/Summer 2024 collection goes full speed in a new campaign just in time for spring, shot by renowned photographer and V contributor, Willy Vanderperre. Vanderperre captures the collection’s moods of desire and energy in movement in his iconic minimalist aesthetic. Aside from the vibe, supermodel Anja Rubik perfectly embodies the new Ferrari look: clean and sleek with a hint of a subtle tension of kinetic movement, captured in a split-second click.


“It was a pleasure to work with Rocco Iannone and Willy Vanderperre on this campaign,” explains Anja Rubik in a statement. “We wanted to create images that represented the Ferrari DNA: slick, modern and focused on design.”


Capturing the six most powerful looks from Ferrari’s latest runway show, from iconic jumpsuits to denim suits to leather dresses, the campaign delves into the prancing horsepower of Ferrari as a whole. Racing-inspired accessories like gloves and eyewear round out the looks, creating a collection synonymous with lifestyle, elegance and craftsmanship.


“’The Power of Desire’ was a key inspiration for this collection,” explains Rocco Iannone, Ferrari’s Creative Director. “These garments celebrate desire’s durability and tension, which transform them into new silhouettes, enigmas and destinies. Anja perfectly embodies this mood and Willy has effortlessly captured these feelings in movement through his unique lens.”
Discover More






