“Go ahead. Be cute.” 

That is Finnish jewelry brand, ANNELE’s, brilliantly brusque mantra. And their pieces of playful sophistication provide the potential to do just that. Blending Maximalist design with Scandinavian minimalism, ANNELE creates delicate treasures rooted in the beauty of Finnish nature ー the blooms and berries that unceasingly sprout out of every harsh Nordic Winter.

Courtesy of ANNELE

Founded by Lina Annele and her partner Ethan Welch, ANNELE boasts an array of hand-crafted, original designs, their most famous being the gleaming cluster of grapes that is their iconic “Jelly” earring. With designs recognizably distinct and textures delightfully nuanced, it comes as no surprise that celebs like Dua Lipa, Katy Perry, the Hadid sisters, and Millie Bobby Brown are going ahead and, well, being cute. 

Courtesy of ANNELE

For their latest collection, Wet ‘n Wild, the couple draws on the summer poolside vacations of decadent dog days lore. Think splashes in the water, Aperol Spritzes under palm trees, an unrelenting sun. Available in four vibrant new colors, the line is a kaleidoscopic midsummer night’s dream. 

Courtesy of ANNELE

The brand also presents its Mini collection, a baby version of the brand’s hero product. A new iteration of the “Jelly” series, the cleverly dubbed “Jam” earring is hand-made in Finland with 18K gold-plated or silver-plated sterling silver, glass beads, and hand-rolled crystals. It’s delicate, delicious, and down right cute. So, go ahead. 

The Wet ‘n Wild and Minis collections are available online at annele.world.