On Friday the 13th, one of the spookiest days of the year (if you’re superstitious), Anti Social Social Club opened its first Global Flagship store in Seoul, South Korea. The store launched under the slogan “Step into the ‘Weird Seoul’” and is distributed in Korea by Kasina Co., Ltd.

The Seoul flagship will showcase the exclusive “Chapter Dosan” collection—a line crafted specifically for the store—while featuring fan favorites like Assassin’s Creed and WWE. It’s a thoughtful mix that gives every type of customer something to get excited about, whether they’re drawn to local Seoul culture or global gaming and entertainment franchises.

The brand started in 2014 in Los Angeles with the goal of exploring the concept of “getting weird.” The new store goes beyond clothing; its interior includes a curated archive exhibition in collaboration with ASSC HQ, for example. Think cheeky with items from past collaborations, such as the Playboy cushion and sleep mask. It also features camping gear, frying pans, and lanterns. In a nutshell, it has something to surprise any shopper who comes to take a look.

The store opening included a talk by ASSC founder and creative director, Ian Coates, who wants to engage with fashion professionals in Korea to delve into the brand’s unique qualities and emotional appeal. 

The new space features an exclusive customization program that allows customers to create their own “weird fit.” New products will be released every week – so don’t miss out. 

Official Website: antisocialsocialclub.kr

Instagram: @antisocialsocialclub.kr