Apple has released the next generation of the best-selling Beats Studio Pro of Dr. Dre’s famed and renowned line of Beats headphones. Dating back to 2008 when the original Studio headphones were first introduced to the world, since then over the span of more than a decade, the headphones have amassed an icon status; creating a legacy and a notable evolution for itself recognized in all cultural facets of sports, music, fashion— boasting individuality unalike to others in the market. In celebration of the old and new, Beats has paid homage to its cultural and technological evolution in a heritage video campaign, “Still Iconic” (in light of their newest Studio Pro release) in which Dr. Dre spotlights the headphones over the years donned by iconic figures including LeBron James, Serena Williams, Eminem, Naomi Osaka, and Colin Kaepernick. 

In this new generation of the timeless model, the over-ear headphones were conceptualized by Samuel Ross and SR_A, in which the collaborators preserved the classic silhouette while enhancing its audio technology to deliver its most impressive and premium capacity yet to the listener, creating a next-level listening experience. Boasting features such as enhanced audio fidelity, personalized spatial audio, noise cancellation and transparency modes, snug cushions, an elongated battery life, and increased accessibility with the integration of USB-C audio, the headphones are promising of an uninterrupted and elevated audio experience for the listener like never before. 

Offering a new sophisticated color palette of Black, Deep Brown, Navy, and Sandstone, be sure to grab the headphones which are now available for a retail price of $349.99 on and Apple Stores.

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