Arca, Honey Dijon, King Princess, and More Star In New Calvin Klein Pride Campaign

Arca, Honey Dijon, King Princess, and More Star In New Calvin Klein Pride Campaign

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Arca, Honey Dijon, King Princess, and More Star In New Calvin Klein Pride Campaign

#proudinmycalvins celebrates the journey of LGBTQIA+ creatives around the world.

#proudinmycalvins celebrates the journey of LGBTQIA+ creatives around the world.

Text: Luana Harumi

Calvin Klein has just launched a new campaign as part of their #proudinmycalvins movement just in time for Pride Month. This season, the brand celebrates defining moments in the queer and trans journey, revisiting life-changing episodes in the lives of creatives from various parts of the world.

Arca, Honey Dijon, King Princess, Isaac Cole Powell, Kai Isaiah Jamal, Omar Ayuso, Raisa Flowers, and Samuel de Saboia appear in minimalist, intimate settings in a short film that combines their stories and backgrounds. Six photographers contributed to the project: Gorka Postigo, Matt Lambert, Ryan McGinley, Collier Schorr, Campbell Addy, and Vivi Bacco.

Photo by Collier Schorr. Courtesy of Calvin Klein.

The campaign features cast members in key pieces from Calvin Klein’s Pride 2021 capsule line, combined with denim and underwear classics that channel each artist’s own style. This year’s collection features signature silhouettes, such as the Modern Cotton bralette and boxer briefs, with the brand’s logo waistband in a limited-edition colorful gradient palette.

In addition to the short montage featuring all eight creatives, Calvin Klein will roll out a series of short films focused on each cast member’s personal story throughout the year, along with more #proudinmycalvins content. 

Photo by Vivi Bacco. Courtesy of Calvin Klein.

King Princess’s transformative moment happened in 2012: “I started to realize that I was part of this tapestry of queer people that have made really powerful, moving work,” she said for the campaign. “When I realized that, everything made sense.”

Honey Dijon went back to the 1990s for her testimony: “The first time in my life that someone had seen me before I saw myself...It was another trans woman that said to me, ‘You belong in a skirt,’” she recalled. “I realized at that moment that I could exist.” 

Photo by Gorka Postigo. Courtesy of Calvin Klein.

Calvin Klein regularly partners up with non-profit organizations that fight for LGBTQIA+ rights, equality, and safety. This year, the brand has launched a two-year partnership with The Trevor Project, the world’s largest suicide prevention effort focused on lesbian, gay, bisexual, transgender, queer, and questioning youth. The platform offers 24/7 crisis assistance via the toll-free Trevor Lifeline. 

The label also supports ILGA World’s advocacy work for those who face bigotry regarding their sexual orientation and gender identity and expression. Calvin Klein has also announced it contributed to the Transgender Legal Defense & Education Fund and that, through parent company PVH Corp, supports the National Pulse Memorial & Museum, a non-profit organization created by the owner of the Pulse nightclub following the June 12, 2016 shooting in Orlando, Florida.

Learn more about the campaign and shop the Pride 2021 collection at CalvinKlein.us/Pride.

Credits: Cover photo by Matt Lambert. Courtesy of Calvin Klein.

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