Area Designs A Day-Glo Collection For The Ultimate Power Babe

Area Designs A Day-Glo Collection For The Ultimate Power Babe

V talks with design duo, Beckett Fogg and Piotrek Panszczyk on their electric Spring 2018 collection.

V talks with design duo, Beckett Fogg and Piotrek Panszczyk on their electric Spring 2018 collection.

Text: Danielle Combs

This season, Area is delivering a wholly new flavor that had the designer-duo easing up on shimmery staples and instead designing for the nine-to-five woman with a dose of panache. The electric collection served up leather dresses, relaxed suiting, track pants, David Bowie-inspired hats and bejeweled shoes that lit up the runway.

V spoke with the designers about the inspirations behind their Spring 2018 collection. Read on to hear how they interpreted sexiness for the runway, and see a slideshow of the collection in full.

How was this season’s offering of designs different from last season?

We really tried to take the same woman, and think about her in different contexts. It was about mind and physical travel. We experimented with color and print for the first time to bring the vibrancy expected of Area into a more day offering.

Where was your starting point in terms of the inspiration behind the collection? 

Last fashion week in Paris we visited the Pompidou and they had an amazing exhibit featuring Russian art from quite dark periods of time. What we were drawn most to were the fluorescent bright colors that stood out and popped against more dismal backdrops. There was something naive and primary about color in this context that we found so inspiring.

On the runway, there was a look for every woman. How did you try to redefine the Area woman? And how was sexiness interpreted this season? 

This season it was really the same woman, but [with] more options. She has a job so what would she wear to work? We started to think about her in different contexts, and not just at an event. There are so many types of sexy, and I think sexy is different at different times of day. It’s about [designing for] the next generation—what would Tinker Bell’s daughter wear if she had an internship last season, and now she has a job? There’s a youthfulness, and a joyfulness about the collection.

Your accessories have always played a huge factor in your collections—something I have admired since your start. What was the inspiration behind the charming and cool hats? As well as the crystal bedecked shoes—stilettos and the buckled flats? 

The hats this season we inspired by David Bowie. Its always important for us to put together a full look, its not just about the clothes or the shoes or the accessories individually. We just love how crystals react to light, it’s almost emotional and a bit dreamy, that’s what we love about it and why we use it every season. This season we collaborated with ill.i. to create custom sunglasses that were embellished with crystals and had piercings in the back. So you can hang earrings, or crystal lanyards from the backs of the glasses.

Credits: photos courtesy of mitchel sams

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