Jewelry made for daily wear is judged differently from a piece chosen for one highly visible moment since it has to remain interesting after the first impression and comfortable enough to be reached for again. For Swarovski, a house whose identity has long been tied to the visual impact of crystal, Classica offers a way to explore that balance at a closer and more personal scale.

Introduced in September 2026, the 29-piece collection includes pendants, bracelets, rings, and earrings designed to sit comfortably against the body, whether worn individually or layered in different combinations. The pieces share curved lines and interlocking shapes that connect the collection visually while preserving the uniqueness of each design.

Courtesy of Swarovski

Global Creative Director Giovanna Engelbert begins with the calla lily, focusing on the flower’s long curve and balanced proportions instead of reproducing it as a recognizable floral motif. She translates those qualities into rounded forms and softly structured silhouettes, creating jewelry that reflects the flower’s natural movement without copying its appearance.

Those curved forms are crafted from sterling silver sourced from recycled materials, with certain pieces offered in an 18K gold finish and Swarovski Zirconia set in pavé or used as individual accents. The combination of softer silhouettes and precise stone placement makes the jewelry suitable for regular wear while giving each piece enough definition to remain visible on its own.

Courtesy of Swarovski

Classica’s emphasis on versatility also supports Swarovski’s wider LuxIgnite strategy, which aims to expand the house’s jewelry portfolio across more occasions and styles of dressing. The collection adds a more restrained option to the catalog without moving away from the technical detail and focused use of light associated with Swarovski.

The campaign makes that versatility visible through Ariana Grande, who appears as the house’s global brand ambassador in images conceived by Engelbert and photographed by longtime collaborators Mert Alas and Marcus Piggott. The Swarovski Classica collection is available at select boutiques and through swarovski.com.