Ariana Grande has been officially announced as Swarovski’s newest Brand Ambassador!

After many fans spotted the pop sensation in the brand’s notable baubles, the Grammy-winning artist was captured by renowned fashion photographers Mert Alas and Mac Piggott ahead of a holiday campaign out this October, launching alongside the highly anticipated drop of the Wicked film in which Grande leads.

“I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression,” explains Grande in a statement. “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world,” says Swarovski’s Global Creative Director, Giovanna Engelbert. “I look forward to engaging in creative dialogues together.”